What is A/B Testing in Digital Marketing?
Not all ads work. But those that work often pull in record revenue.
Have you ever wondered how much digital marketing agencies experiment to create actionable ads that drive sales?
A/B testing is a popular term among digital marketers. But if you are a rookie in this field, you might not be aware of its broad meaning —- or the whole science involved behind it.
So in today’s post, we are going to shed some light on the importance and purpose of A/B testing in digital marketing.
But before that, let’s give you a brief definition of A/B testing.
What is A/B Testing?
Also known as split testing, A/B testing is a method of comparing two versions of an ad copy, email copy, FB ad, or email against each other. The version which brings more leads or drives conversions is the one digital marketers stick to —- or further improve, if possible.
Why Do We Do A/B Testing in Marketing?
There are several reasons to conduct A/B testing. To list a few:
- A/B testing assists you in preparing the right type of content for your audience which eventually leads to better engagement.
- As it goes without saying, when your website has exactly the type of content your audience is looking for, you cut down the bounce rate to a great extent.
- A/B testings for marketing boost conversions as the ads, emails, and email copy contains the information of our audience’s interest.
- A/B testing brings valuable insights on the table for the optimization of future campaigns.
- You can cut down your ad cost and increase ROI by leveraging A/B testing techniques.
As one of the leading digital marketing agencies in Dubai, we have first-hand experience in executing A/B testing for numerous renowned brands in the UAE.
Every time we test ads, we bump into fresh insights. Every test helps us understand the inner desires of people and the emotions that compel them to buy. Hence, A/B testing is an integral part of our digital marketing services.
How Does A/B Testing Work or What is AB Testing Process?
The entire A/B testing cycle is divided into the following steps:
Step 1: Research
Any form of A/B testing starts with research. During this phase, you learn who your target audience is, what they are looking for, what objections they have, and what encourages them to buy.
Step 2: Observe and Formulate a Hypothesis
In this step, a digital marketer will compile all the information collected during the research phase and lay out a comprehensive plan to use it while creating ads, emails, and basically any form of marketing material.
Step 3: Create Variations
The third step involves content creation. When you have all the data and insights in your armoury to put forward your product/service in front of your audience, you start creating variations. You can create multiple variations of an ad by changing the copy, UX, and USPs, and by targeting different emotions.
Step 4: Test
The second last step of A/B testing is testing the ads. When you have multiple variations of an ad —- make sure you make intelligent changes to each to expect a different outcome —- you try each of them.
Say you are planning to run ads on Facebook. For A/B testing, you can run multiple ads on Facebook and observe the result of each variation.
Step 5: Choose the Winner
Once you have tested multiple variations of an ad, you find yourself in the perfect position to choose the winner —- the one with the best result. Based on this ad, now you can optimize your future as well as other existing campaigns to drive the best results with your marketing efforts.
Wrap Up
A/B testing will always be a vital part of any kind of digital marketing strategy for any business. To crack the code, experimenting with ads is a must. That’s where a digital marketing agency like Digital Gravity can help you.
Are you looking for an agency to create and optimize your online ads, web content, or emails? Get in touch today. We have some exciting solutions to help you pull in a massive ROI with minimum investment. Ready to rock and roll?
