How to Get Started with Artificial Intelligence (AI) Marketing in 2024

Being a Professional Marketer, you might spend your precious hours acquiring the data ocean of the web – the sad part is that sometimes you might end up with empty hands. To cope with this, AI-powered marketing has come in.

According to the CMO Intentions study, in 2024, almost half of marketing leaders consider AI utilization for customer data collection and analytics, which is essential for improving engagement.

On the other hand, Forbes stated that AI helps marketers understand customer journeys and tailor their approaches based on data analysis.

Now, you might think – What is Artificial intelligence (AI) marketing in 2024? Why should you opt for AI Marketing? Or how to use AI for marketing?

Believe it- or not? Right after this comprehensive blog, you will make a known decision about using AI for Marketing and how you may start it.

What Is Artificial Intelligence (AI) Marketing?

AI Marketing is all about utilizing artificial technology. It aims to make some dependable decisions by collecting and analyzing data and keeping an eye on the latest marketing trends that can maximize your marketing trends.

AI for Marketing professionals is all about utilizing tools to enhance their reach. Artificial intelligence (AI) marketing tools learn from customer information to send personalized messages without needing the marketing team to do it.

This will help you save time and make more effective marketing efforts. Additionally, nowadays, digital marketers are using generative AI to streamline their marketing work or do some particular jobs that don’t need a human touch.

A Dependable List of AI Marketing Tools in 2024

So, now you know what AI Marketing is. But what tools can help you with it? Let’s move to how AI can help marketing.

1- Jasper AI (For Copywriting)

Jasper AI is one of the dependable tools if you are looking for copywriting assistance. This tool helps generate compelling content, aiming to improve your productivity.

No matter if you are a marketer, writer, or business professional, that tool can deliver high-quality content within sec.

2- Lexica Art (For Blog Thumbnails)

Lexica Arts comes in to help with a vast library of AI-generated art and images. This feature makes it a knack for creating compelling blogs, thumbnails, and other relevant images. Additionally, this is one of the tools that allows you to get the desired results with its customization options.

3- Surfer SEO (For SEO Content Writing)

Have you ever struggled to make your content rank above your competitors – if so? This tool, Surfer SEO, is for you. These AI-powered tools help SEO copywriters or content writers optimize their content with the latest SEO practices. It’s helpful recommendations not only help to optimize the content but also drive organic traffic.

4- Notion AI (For Productivity)

Task management is one of the crucial parts of every successful project. Nation AI is one of the reliable productivity platforms that utilizes AI to enhance task management, AI Marketing planning, note-taking, and project planning.

5- Content at Scale (For Generating SEO Blog Posts)

Content at scale is a well-known AI tool that generates long-form, SEO-optimized blog posts quickly. Content creation optimization allows marketers and businesses to improve their content marketing efforts effectively.

6- Originality AI (For AI Content Detection)

A Legit tool to detect AI-generated content and ensure the authenticity and originality of written material. This tool also helps to maintain content honesty and avoid plagiarism in various applications.

7- Writer.com (Content Writing for teams)

Writer.com is a platform to enhance the writing team’s productivity. It offers an AI-powered writing assistance style guide to ease your content creation in no time.

8- Undetectable AI (For Rewriting AI content)

After the integration of AI content-generating tools, the demand for human-written or humanized content has massively increased. However, this tool is called undetectable AI, which assists users in humanizing the AI-written content.

9- FullStory (for Digital Experiences)

FullStory provides comprehensive analytics and insights into user interactions on digital platforms. It helps businesses optimize their websites and apps by understanding user behavior and improving digital experiences.

The Role of Artificial Intelligence Marketing to Stand Out Your Business

Have you ever thought about how artificial intelligence is used in marketing? Artificial Intelligence (AI) is changing the way of marketing with automated tasks, data analysis, quick content creation, and adding some personalization efforts. Well, without delaying further, let’s move towards the role of Artificial Intelligence Marketing.

– Minimizing Manual Tasks for Marketing Automation

Artificial Intelligence for Marketing has just sorted many of marketers’ hustles, such as, sending newsletters and gathering customer data. No doubt, traditional methods for these practices were quite time-consuming.

According to a study by Statista, 44% of marketers reported increased efficiency through marketing automation.

But what tools can be beneficial for this? Sprout Social is an AI-driven tool that works to rapidly process the data and can analyze about 600 million messages per day to provide you with valuable insights.

These tools assist you in freeing yourself up to focus on AI for Marketing strategy and creativity while ensuring you have timely and broad-reaching customer communication.

– Brainstorming and Writing

Generative AI models ChatGPT is just transforming the way content is created. A survey by Salesforce found that 51% of marketers already use AI to improve their content creation process.

With the assistance of such tools, you get a piece of 1000-to-2000 words within a few minutes. These tools can also assist you with brainstorming, outlining, editing, and marketing copy, including emails, ads, and articles, quickly and efficiently, and the plagiarism check.

– Analyzing Big Data and Making Reliable Predictions

You can’t run from it; your research and analysis are the fundamental aspects. For this, AI-powered analytics powered with machine learning (ML) help professional marketers identify consumer data and forecast future trends.

According to MarketsandMarkets, the guide about the analytics market is likely to grow from $10.5 billion in 2021 to $28.1 billion by 2026, reflecting its increasing importance.

Additionally, Artificial intelligence (AI) marketing tools analyze large datasets quickly, providing insights that might take humans hours or days to uncover.

– Personalizing Marketing to Boost Engagement

Now, you might about – How helps AI in marketing and advertising or AI for marketing campaigns.

Personalization is key to modern marketing, with over 70% of consumers expecting tailored interactions, according to McKinsey.

This AI-powered tool gathers all the relevant data and analyzes it from various sources to divide the data from different demographics.

Oh the other hand, A study by Evergage found that 98% of marketers believe personalization advances customer relationships.

This detailed segmentation will allow marketers to create highly personalized campaigns that resonate with individual customers, addressing their specific needs and desires. Such targeted efforts can significantly improve customer engagement and loyalty.

How to Design an AI Marketing Strategy?

Okay, let’s face this! Artificial intelligence is sneaking into every industry, and marketing is one of them. However, neglecting AI and the benefits of AI in marketing might be a foolish thing to opt for – therefore, it is crucial for marketers to start stepping on Artificial Intelligence (AI) marketing in no time.

But – how? Read on and explore How to design an AI Marketing Strategy.

Framework for Designing an AI for Marketing Strategy

Here is a framework that you can use to design an AI for Marketing strategy:

1- Identify your goals

Find out the answers to the different questions if you are looking to improve customer engagement, increase sales, or optimize your marketing budget.

Once you have the answers to these questions, you are ready to move on to the next step.

2- Assess your data

Do you have the data that you need to train AI models? Before this, you need to understand that AI works on Data.

The more accurate and simplified data you provide, the better results you will get.

So, conduct an extensive audit of your data sources, including customer interactions, sales data, and social media analytics. Lastly, ensure that data is accurate, clear, and comprehensive.

3- Choose the right AI tools

The AI market is full of AI tools that can be beneficial for marketing. So, choose an AI Marketing or Artificial intelligence (AI) marketing tool that aligns with your needs, such as predictive analytics, chatbots, personalized recommendations, or content creation.

4- Start with Small and Get Trained

It’s better to bite small than stuffing your mouth and ending up unable to eat. Consider training your team first, start with a small project, and gradually increase the use of these tools.

Once you are fluent and good at using these effectively, you are good to go!

5- Measure Your Results and Optimize

Tracking and optimizing is the key to maximizing your AI-driven marketing strategies. You may consider all the KPI and ROI effects to check the success of your AI marketing campaign.

Promptly update and optimize your AI model or tools with the latest strategies and insights to maintain relevance.

Getting Started with AI Marketing or Artificial intelligence (AI) Marketing

If you’re interested in getting started with AI Marketing, here are a few tips:

• Educate Yourself: Many resources are available to help you learn more about AI Marketing.
• Start with a Test Project: Choose a small project to experiment with AI.
• Find a Partner: There are many companies that offer AI Marketing services like Digital Gravity.

Types of AI Marketing Tools That Can Help You Thrive

Hence, without wasting a single minute, Let’s explore five key types of AI that are transforming the field:

1- Machine Learning

Machine learning (ML) is a sort of AI that helps AI models to collect data and get trained.

However, AI Marketing helps to comprehend user behavior, suggests potential leads, and, most likely, churns.

Additionally, with the help of ML models, you can check all the activities, optimize the pricings, and target higher conversions.

2- Generative AI

Generative is a new era thing, helping marketers to create fresh content, images, and music in the least possible time. According to stats, 73% of marketers are already using generative AI, it has become a competitive necessity.

But what are these tools? For this, you can trust ChatGPT to write long content. On the other hand, tools like Artiphoria are used to design images, and Soundful to create music.

3- Natural Language Processing

Natural Language Processing – known as NLP, allows machines to understand and respond to the natural human language.

In terms of Marketing, NLP isn’t limited to voice assistants like Siri and Alexa. This helps marketers gain more valuable insights, customer feedback, and brand monitoring.

NLPs also help them identify potential issues, capitalize on opportunities, and continuously improve AI marketing strategies.

4- Conversational AI

Conversational AI is the latest type of AI model, and fake human-like conversations are conducted through text and voice chats.

VAs (Virtual Assistants) and chatbots like Meta and Snapchat are the best examples of it. These conversational AI chatbots offer 24/7 human-like customer support throughout your website.

Not only this. These Tools are becoming the primary source of conversation or interaction, aiming to resolve all the query promptly and

With digital channels as primary communication methods, conversational AI significantly enhances the audience understands AI for marketing and pipeline growth potential.

5. Programmatic Advertising

Programmatic advertising automates the ad bidding process, leveraging algorithms for smarter ad placements.

Unlike traditional methods, programmatic tools bid on ads in real-time, targeting users more precisely.

This ensures that ads reach the right people at the right time, maximizing return on ad spend. It’s similar to having a virtual stock dealer but for ad spaces instead of stocks.

Best Examples of Companies Using AI for Marketing

• Digital Gravity

Digital Gravity is a well-known digital solution provider- that helps businesses thrive in this competitive, and highly saturated market. They have also added an AI chatbot and AI enterprise search feature on their website to help their clients find what they need.

Their AI tools help with personalized assistance, quick answers, and seamless guidance about what they are looking for.

• Netflix

Netflix utilizes AI marketing to get users’ insights into what they browse. Their algorithm saves the user data and provides them with suggestions for the next show according to their watch history.

On the other hand, Netflix also uses it to create images, thumbnails, and artwork to attract their potential audience.

• Starbucks

Well, you can’t neglect Starbucks while talking about artificial intelligence for marketing. Starbucks started doing this back in 2016.

Café collected the data from their mobile apps and customer loyalty cards to track and check how their customer behaves.

For instance, if someone always orders iced drinks or shops at a certain time of day, the app will send them personalized marketing messages when they’re near a store or when it’s around their usual ordering time.

This way, the company saves time and reminds its customers to place an order or swing by for a coffee on their way home from work.

• Nike

Now, let’s look at how companies use AI marketing. They utilize consumer data from their last purchases and check their search history to show customized ads and recommendations.

For example, these demographics helped to understand different aspects like color, shoe size, and clothing preferences, which can help the algorithm understand what each user wants.

Pros and Cons of AI Marketing

What is the Future of AI Marketing?

AI marketing is achieving new advancements at a phenomenal speed. Here are some ways it’s reshaping businesses for the better.

• Computer Vision

AI marketing tools use computer vision to get insights from raw data or images. This technology empowers optical character recognition (OCR) to help info check and get valuable insights.

With the sortation of different business challenges, these tools can enhance and streamline marketing efforts.

• AI Chatbots

Conversational AI deals with virtual agents and intelligent chatbots. This chatbot can significantly increase your brand visibility with targeted messaging.

Conversational AI chatbots, is transforming traditional marketing. AI chatbot marketing can significantly increase brand visibility with targeted messaging.

• Predictive and Prescriptive AI

These are the must-have options for AI marketing. With predictive analytics, you can find potential trends and categorize social listening, mindsets, and intentions.

All this information helps marketers create highly targeted ads, posts, and emails that offer effective results.

• Responsible AI

AI marketing also highlights the significance of fairness, security, reliability, and transparency.

Therefore, AI tools should be developed and trained with diverse data. Also, responsible AI ensures that all your insights are accurate so you can trust their AI-driven strategies.

Will AI Take Over Digital Marketing?

Digital marketing professionals can utilize artificial intelligence (AI) to automate their few tasks but it will not take completely. AI is the Vast term that covers the use of machines to replicate the human brainstorming process and decision-making.

Here are some common uses for AI in digital marketing:

• Automating repetitive tasks
• Automating non-repetitive tasks
• Automating manual/non-digital/non-marketing tasks

Transform Your Marketing Strategy with Digital Gravity’s AI Solutions

Now, AI has captured almost every area of the digital industry, aiming to ease and streamline human efforts. In this scenario, neglecting AI marketing and its power can be a mishap for marketing professionals.

So, if you are looking to transform your digital presence or your marketing efforts- transform your artificial intelligence (AI) development services with Digital Gravity.

Our services can enhance your marketing strategies, provide a better customer experience, and boost some growth. Don’t hassle with others; Digital Gravity elevates your digital presence and maximizes your ROI.

FAQs

How is AI used in marketing?

AI Marketing deals with using AI algorithms to analyze customer data and create personalized marketing strategies.

What is an AI Marketing tool?

AI marketing tools are common software powered by artificial intelligence. These are specifically designed to assist marketers in automating and streamlining tasks, such as content creation, strategy optimization, and customer experience.

How does AI Marketing make money?

AI Marketing can help you make money by optimizing targeting, personalizing, and CX, as well as improving your ROI with data-driven insights.

What is the best AI on the market?

According to ranking and reviews, Google Assistant is one of the most reliable and best AI on the market based on machine learning components. Therefore, Digital Gravity also provides an AI bot based on Google Cloud.

Is AI Replacing Marketers?

AI will never replace digital marketers or humans; however, it helps them to maximize their efforts for better results.