What Are the Big Trends Driving Influencer Marketing in 2025? A Complete Influencer Marketing Guide for Marketers

As we step into 2025 – you might have heard everyone out there in your circles coming up with New Year’s resolutions. Being Marketers, our New Year resolution was to analyze the top Influencer Marketing Trends for 2025 so we could start your brand’s journey with 10x growth.

Why we suggest you opt for influencer markers. According to Data Bridge Market Research, the overall value of an influencer marketing platform was USD 7.36 billion in 2021, and it is anticipated to reach 69.92 billion by 2029, at a compound annual growth rate of 32.50% from 2022 to 2029.

As we think about the future in 2025, some new trends are likely to change how influencer marketing works. Brands that adjust to these changes early will have a better chance to get succeed, no matter which trends become popular.

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We may not know for sure if these trends will become very popular, but as a top-tier influencer marketing agency in the UAE, we can ensure that they will make your strategy successful, regardless of whether or not the whole industry follows them.

Top Influencer Marketing Trends to Follow – 2025 Edition

Here are some of the best influencer marketing trends that you should follow to make your influencer marketing rock.

1. Avoid Using Discounts Codes

Previously, influencer marketing was primarily measured by using discount codes. It was also considered a great way to drive traffic and, ultimately, sales. However, through these results, it was quite impossible to get an accurate long-term picture of the channel’s value. It could deteriorate the overall image of your brand and decrease the perceived value of products/services.

According to comprehensive research done by Ecommerce Age, there are three reasons why brands need to stop using discount codes:

1. Negative Impact on Brand and Effectiveness

Their data from 3850 activations on Instagram shows that a feed post without a discount code gets 63% higher engagement.

2. Focus on Brand Image and Authenticity

When brands focus on being genuine and trustworthy, they can build strong and lasting bonds with their target audience. Discount codes alone cannot do this.

3. Discount Codes Do Not Show Insights

Influencers do a lot more than just helping to make the final sale. Data shows that only about 20% of the sales they help with come from the last action before a purchase. If you only look at sales made with discount codes, you could be missing out on about 80% of the value that influencers bring.

2. Make Your Brand Look Prominent

By keeping this in mind, it is highly recommended to create an appealing brand image and use influencer marketing to build brand identity, while creating positive associations and bonds with the target audience.

Here are the top reasons and statics to guide you about why you need a strong branding strategy for your brand.

• An 80% brand recognition increase when using a signature color
• 10-20% revenue growth for those remaining brand consistency
• 77% of consumers purchase based on the brand name, not the product name
• 77% of marketing leaders name branding as the critical part of business growth
• 72% of consumers are likelier to purchase from brands that provide a personalized experience
• A strong employer brand can reduce cost per hire even up to 50%
• Companies with excellent employer brands see 50% more applications
• Less than 10% of B2B companies say their branding is consistent

3. Leverage AI for Influencer Campaign

AI is certainly the most talked about topic in the marketing industry. Most businesses are planning to incorporate AI into their marketing campaigns to experience truly remarkable results. Even according to a survey conducted by Influencer Marketing Hub, around 63% of marketers plan to use AI in influencer marketing.

One of the ways through which AI can benefit your campaigns is by offering recommendations to the creators who have the resemblance of your influencers. However, these recommendations are primarily based on the particular goals of your campaign and can result in great success.

In addition to this AI can provide valuable and in-depth analysis into what influencers fit your brand while ensuring that you only collaborate with the creators who can perfectly align with your brand and the associated products.

Counted among one of the best trends in influencer marketing, it helps you save time and money throughout the process. So, in order to set your brand apart from the competitors incorporating AI technology would be a wise choice.

Here is the statistic chart to guide you about the most commonly used AI technologies with their preference rates for influencer marketing are given as follows:

4. Identify Subcultures Within the Target Audience

In this competitive landscape, it has become pivotal for brands to know the specifications and requirements of their target audience. Gone are the days when only Gen Z needed to be targeted. In 2024, brands need to delve deeper into identifying and connecting with different audiences within the same generation.

Finding a peculiar niche helps you ensure maximum relevance in the influence marketing strategy. However, this requires more investment, time, energy, and proper allocation of resources. But the outcome will be more effective than ever.

Did you know that 80 percent of consumers say they are more likely to do business with a brand that offers personalized interactions? And this personalization happens when you clearly understand and know your target audience.

However, the most significant tip to keep in mind is to break away from what’s normal and move towards new directions to attain remarkable growth.

5. Tap Into The Most Relevant Pop Culture Trends and Events

Influencer marketing has become a lot about the here and now. People follow influencers to take inspiration from them to be entertained and stay updated on everything.

From fashion to beauty to political issues, influencers can engage with your audience on a very different level. Let’s take a peek at some of the best examples. Lately, some of the best influencers have embraced the Barbie movement with the trendiest outfits and makeup looks on TikTok.

Not only was the buzz created leading up to the event, but the influencers became the attraction for the audiences.

Final Word

Influencer marketing is persistently evolving and creating optimum possibilities for brands to engage with their target audiences in the most authentic and meaningful manner possible.

So, whether you’re a professional influencer or just beginning to get into the world of influencer marketing, it’s time to embrace the change and discover the best influencer marketing trends for the upcoming year.

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Get the Best Influencer Marketing Strategy

So, even after this article, if creating an influencer marketing strategy sounds daunting, you may opt for a Top-tier Influencer marketing services provider Like us.

Digital Gravity is one of the trusted and tried names for influencer marketing services in the UAE. We have a team of expert influencer marketing managers who dive deep to understand your brand goals and target audience. So, don’t be a hassle to grow your brand. Contact us, and let us help you grow it.