Solar Lead Generation: 5 Tips to Generate Exclusive Solar Leads

Solar companies are fiercely competing against each other. All of them need high-quality leads. Solar marketing professionals need a stream of fresh leads like any other business to survive in this competitive niche, grow their brand, and make more sales.

But we all know how pricey advertising and marketing campaigns are and how they use up a business’s resources. Therefore, we have crafted this piece to tell you easy tips to generate more leads and monitor them to gauge results. So buckle up as we explore new ways to capture leads before your competitor does in the modern business environment.

What is Solar Lead Generation?

Solar lead generation refers to recognizing and turning possible solar consumers into leads. It can be done offline or online via email solar marketing campaigns, advertising, or door-to-door sales.

Solar lead generation is a vital aspect of any solar installation firm. Brands can find new buyers and increase the number of their customers by producing leads.

Lead generation also helps agencies find prospective consumers who want to purchase solar energy products. It will be a good match for a solar installation.

You can use multiple methods for creating leads for your solar company. The most commonly used methods are:

• Email campaigns
• Content marketing
• Online advertising

PPC (pay-per-click), social marketing, and SEM (search engine marketing) are all categories of solar digital marketing. Email campaigns involve lead magnets, email newsletters, or opt-in forms, while content marketing may include videos, articles, e-books, and whitepapers. A PPC agency in Dubai can help you craft compelling PPC campaigns to generate leads for your solar company.

5 Proven Solar Lead Generation Strategies

1- Inbound Marketing

Inbound marketing attracts leads like bees are attracted to honey. All you need to do is to create helpful content that only talks about the customer and not boasts about your business. Be patient and keep using inbound marketing strategies to finally see the results.

Your potential customers will come to your business directly before thinking about your competitors. You can approach guest posting sites and authoritative resources in your niche for guest posting and get inbound links in return. A professional SEO services provider can assist your solar company in building a robust backlink profile.

Some websites ask for payment for giving you backlinks while others are happy to post your content on their site if it is useful for their audience.

You want to create accounts on Facebook, Instagram, Twitter, and other social media platforms and stay active on them. Solar Facebook ads, paid Google ads, and managed Google review pages are also incredible inbound marketing strategies. You must need a well-designed website and constantly update its content to capture leads through inbound marketing.

Advantages

This strategy has the lowest cost per lead. Your social media profiles and website will get higher rankings in local SEO if you offer informative content regularly.

Disadvantages

It takes a lot of patience and continuous focus on the end goal because of the time it takes. It can take two to three years before it gives significant results.

Ideal For

Inbound marketing is best for the long haul. You must expect improvement to take time. A strong online footprint will slowly boost leads with high profit and low cost.

2- Referrals

Referral marketing is the age-old word-of-mouth marketing that never ceases to capture quality leads for businesses. You can easily get referrals if your brand offers a remarkable customer experience.

However, small and medium businesses may need some time to establish their network and a system to earn referrals. Below are some tips that are super effective to impress customers so much that they refer your company:

• Exceed expectations
• Keep current buyers engaged
• Add a consumer loyalty plan
• Give a template
• Offer discounts
• Make the experience shareable
• Use LinkedIn
• Refer other local businesses
• Act on an encouraging review
• Develop various methods for advocacy

Advantages

It works like magic to establish trust when your friend praises a local business for their professionalism. Specifically for expensive buys such as solar panels.

Disadvantages

Referral marketing is not a gimmick. Earning and maintaining a constant stream of referrals takes time and energy.

Ideal For

It is best for solar agencies with a sense of purpose and are ready to invest time in building a robust network.

3- Solar Lead Lists

Solar companies need to buy solar energy lead lists from various data portals. They fetch the data of prospective homeowners who may be interested in buying solar panels. They may recognize them by their history of buying green products.

Advantages

If you are in a hurry and have some extra capital, you must go for purchasing solar lead lists. They may be expensive but are a more proactive option than inbound marketing and referrals.

Disadvantages

There is no guarantee that the solar lead list contains quality leads. Some data collection agencies offer lead lists at lower rates, but the lists are outdated and non-exclusive.

Ideal For

They are best for businesses that need short-term results and can spend money on exclusive, quality lead lists.

4- Door-to-Door Sales

It is another commonly used classic method of capturing sales leads. Your salesmen need to go knocking on doors in the town to engage with prospects.

Advantages

It is a direct method of earning warm leads that allows you to have a one-on-one connection with your potential customers.

Disadvantages

Selling door-to-door may be efficient, but finding mature leads through it can be a little challenging, expensive, and time-consuming.

Ideal For

Door-to-door sales can generate positive outcomes for hospitals, big factories, and universities.

5- Leads Form Extension — Google Ads

You can use Google lead ads to gather potential buyers’ data directly from mobile advertisements. Solar businesses can leverage Google ads to produce solar leads using many strategies.

Leads can pre-fill in their data fields (name and email) and then feed their details by clicking the ad. It is easier than manually adding data and submitting a form.

Advantages

Google ads or pay-per-click advertising is ideal for solar lead generation and earning a high conversion rate.

Disadvantages

It can be hard to directly track ROI when using Google ads for sales lead generation.

Strategies for Monitoring Solar Lead Generation Campaigns

Here are the most critical performance metrics to track in lead generation.

1- MQL or Marketing Qualified Leads

MQL is a prospect that has responded to your message but not stepped inside your sales funnel. It means someone may have filled out your lead form, downloaded a free course, or requested a consultation.

By tracking your marketing qualified leads, you recognize higher quality prospects for your sales team while saving their time. It accelerates the sales process and ensures that your marketing and sales teams are on the same page.

2- Number of Sales

Generating tons of leads would be useless if they don’t convert into sales. Therefore, it’s natural to track the total number of sales to measure the success of the lead generation campaign.

Multiple things affect your number of closed sales, from your lead scoring and qualification to your content marketing strategy. Sales success also depends on the lead source and your team’s performance. Use the number of sales instead of total sales to measure other KPIs like sales conversion rate and closing ratio.

3- Conversion Rate

Conversion rate refers to the percentage of users taking a desired action after arriving on a website. Suppose 1000 people visit your landing page in a month and 80 download your ebook. Then, your monthly conversion rate will be 8%. It would be 1000/80*100.

It is among the most commonly used and critical metrics for analyzing the efficiency of lead generation. It’s also a surefire way to enhance sales and marketing performance through monitoring, testing, and optimizing.

A low conversion rate indicates a poor design and marketing offer on a webpage. Hire a web designer to find discrepancies in your website’s design and act according to their suggestions. Your site may need only a design revamp or a whole redesign.

4- Time on Site

Session duration or time on site is the time someone spends on your site —  from the moment they land on the website until they leave. You would want them to spend more time on your page to let you leave a lasting impression on them.

Plus, a lengthier time on site will help visitors internalize your message and discounts, letting you attract them to the sales funnel more effortlessly.

A low session duration may hint at three factors:

• Your business is attracting unsuitable leads to their landing page
• The content is neither informative nor engaging for your prospects
• The web pages offer below-par user experience.

If you need to enhance time on site, your marketers should create a highly targeted content strategy to capture qualified leads. Your solar company also needs to boost the user experience on your site by revamping its design and marketing offers.

5- Bounce Rate

Bounce rate gauges the percentage of users who abandon your site after going through only one page. For instance, a new lead that checks out your case studies and steps out without browsing another page count as a single session.

It doesn’t take a genius to figure out that a low bounce rate ensures the success of any lead generation campaign. Any quality lead that leaves your page without interacting more with your brand is a big loss for the company.

Bounce rate may seem like the time on site because both metrics show the user experience and the content’s quality. Nobody likes it when a page takes ages to load or shows a distorted design on a mobile phone.

Google Analytics can help you check bounce rates for various pages. It will offer precise information for every page with its bounce rate.

Final Word

So, these were the tips we use at our company to earn our solar clients quality leads. Gathering and monitoring solar marketing campaigns is like fuel for a solar lead generation strategy.

Companies that master this art can step up their game in the sustainable industry. Our world is increasingly demanding renewable energy products, so it’s critical to tap into that target market before your competitors.

The easiest way to do that is to work on your digital marketing efforts and tailor them to the ever-evolving industry needs and market trends. Don’t worry if you find it challenging. Digital Gravity offers the best digital marketing services in town to businesses who want to reach new heights of success. Ping us today to talk to our experts!