Top Content Marketing Trends That Will Shape 2024

We know how content marketing trends evolve. It happens fairly regularly. But B2B marketers and global conglomerates can’t lag behind the latest content marketing trends as the cost is too big to ignore.

More than 80% of businesses utilize content marketing as it’s one of the best ways to drive traffic, generate leads, and increase revenue for your business. To stay ahead of the curve, you’ll need to keep up with the latest trends in content marketing.

In the year 2023, there was a lot of talk about artificial intelligence (AI). We all became prompt experts, and spent a lot of time figuring out which AI tools we should use. 2024 will be about marketing methodologies that are enabled by AI tools.

To help you stay up to date, we’ve compiled a list of some of the top trends in Content Marketing that will shape the industry in 2024 and beyond. Let’s dive in!

Creating and customizing content using AI

 Let’s start by discussing the use of AI in content generation. Using AI to create content is the largest emerging trend in content marketing, especially as platforms like ChatGPT and Microsoft Bing AI gain popularity.

You can produce more material more quickly by using AI. Artificial Intelligence expedites the content creation process. Simply enter your query, and the AI tool will provide the data you want for a piece. It spares you from spending hours looking up and sorting through data.

However, proceed with caution. You may utilize AI to create whole articles for your website, but there are growing concerns towards the use of AI for creating entire content pieces, blog posts, news articles etc.

You must gradually include the usage of AI into your process as some consumers are still apprehensive about businesses adopting it.

Crafting valuable content

Another trend in content development for 2024 is providing value in your writing. If you want people to interact with your material, it must offer value. You must provide your audience with a compelling reason to choose your content over what others offer.

But what does producing valuable content mean?

Here are some ideas for enhancing the value of your content:

1. Combining information into a single piece: Combining information into a single piece saves your audience time and effort by eliminating the need for them to visit several websites in search of the information they need.
2. Simplifying complex subjects: Giving a complex subject a straightforward explanation has several benefits. It increases the value of your resource.
3. Including downloadable components: You may make your article more valuable by providing a free template, tutorial, or similar resource.
4. Including videos: By providing a variety of informational forms, including a video discussing your content matter in your article can increase its value.

Creating content that your audience finds helpful will improve traffic, engagement, and lead generation for your company.

Creating Trendy, Relevant Content

Another key content marketing tip for 2024 is to create trendy, relevant content.

Content that goes viral on social media is relatable and trendy. Influencers and companies will copy popular video material like TikTok, for instance, in order to capitalise on the trend.

Until 2024, platforms such as TikTok and Instagram Reels will continue to gain popularity, so you should monitor trending content to make the most of it with your video marketing plan.

So, how do you discover the most popular content?

Observing what influencers publish online is a terrific approach to locate relatable and trending stuff. When several influencers share the same kind of videos, you can identify a trend.

Paying Attention to the Quality of your Content

A crucial element of content marketing, SEO can’t be ignored while talking about the subject. It’s critical to consider SEO and content marketing trends because these two approaches are interdependent and have an impact on one another.

One of the major trends in content marketing and SEO for 2024 is to focus on the quality of your material. Because Google wants to send users to authoritative, useful, and educational material, so you need to provide high-quality content.

Here are some ways to produce top-notch content:

• Explicitly discussing the subject: Creating high-quality content requires comprehensively covering a subject with all the details a search engine would want.
• Making text readable: Good information is simple to read and scan. To make your information easier to read for your readers, use headers and subheadings.

Short-form videos

What other content marketing trends should you be aware of in 2024? Producing short-form video content is a major trend for the upcoming year.

As we previously discussed, the popularity of platforms such as TikTok and Instagram is increasing, indicating that people will continue to produce short-form video content. These films, which usually last no longer than two minutes, are excellent for building rapport with viewers.

Take a look at these figures that demonstrate the effectiveness of short videos:

• When looking for goods or services, 73% of consumers prefer to watch short films. 
• 60% of those who watch social media videos do so using brief videos on Facebook.
• Twice as many people watch short-form videos than long-form ones.

What are some good short-form video creation techniques?

• Keep up with the latest trends: As we’ve just discussed, one of the best things happening in content marketing right now is viral content, which also relates to your short-form video approach. Check out what’s popular and add your own unique touch to your shorts, reels or stories.
• Use your videos to educate viewers: Many individuals are interested in learning more about your product or brand but are currently unaware of it. Make the most of short-form films to inform your viewers on trending topics in your realm.
• Cross-posting videos: Don’t restrict your video sharing to a single website! To get maximum exposure, share your short videos on YouTube Shorts, Instagram, and TikTok.
• Utilise AI to assist in producing video content: AI techniques may assist in producing material for a specific audience, while generating ideas and more.

Final Word

For marketers, 2024 looks set to be a vibrant year. Redefining customer expectations and integrating cutting-edge technology are just two examples of the trends that marketers must keep ahead of to succeed in the ever-evolving marketing landscape.

Still unsure about which trends to adhere to? Be at ease!

Digital Gravity is available to assist. Our social media marketing experts can advise you on the major marketing trends that will influence 2024 on all social media platforms while taking into account the particular demands and specifications of your company.