Unlocking Ecommerce Success: A Comprehensive Guide to Mirakl

Let’s dive into the world of Mirakl, a cutting-edge SaaS ecommerce platform revolutionizing marketplace operations with seamless automation and uncompromised quality. From streamlined governance to tailored customer experiences, discover how Mirakl empowers wholesalers, manufacturers, and procurement entities in complex business landscapes. Explore the myriad benefits, including advanced payment solutions and B2B pricing strategies, and uncover the pros and cons. Read more to unleash the full potential of Mirakl and propel your ecommerce venture to unparalleled heights.

Getting Started with Mirakl

Mirakl is a SaaS ecommerce development platform to automate marketplace operations including seller onboarding, third-party catalog integration, distributed order management and seller invoicing & payout without compromising security, performance or quality of experience.

Mirakl supports the unique digital transformation needs of Wholesalers, Manufacturers and Procurement entities, even in complex business environments.

Streamlined governance 

Create rules that govern customer service levels and supplier performance to maintain control over your marketplace and brand.

Tailored customer experience 

Craft your own buyer experience with the Mirakl APIs, surfacing real-time data to support a smooth buyer journey.

Multi-vendor order management 

Seamlessly manage advanced shipping, dropship & carrier selection, monitor SLAs and gain visibility on the order life cycle.

Product data quality management 

Manage high volumes of product data from various sources and automate enrichment while maintaining accuracy and consistency.

B2B pricing strategies 

Close more business with bulk & unit pricing, segmented pricing, volume discounts, minimum order quantity, and quotations.

Custom catalog segmentation 

Create personalized experiences with catalogs based on a specific segment, organization, or even at the buyer level.

Advanced payment solutions 

Increase conversion with credit limits, payment terms, multiple credit cards, and unified invoicing with our payment partners.

Sell professional services 

Complete your portfolio with value-added services. Manage providers, a catalog, and up-sell services linked to products.

The Benefits of Using Mirakl for Your Ecommerce Site

Mirakl ecommerce development Platform unites marketplace and dropship models to better serve third-party sellers, partners, and service providers across industries in a single eCommerce solution:

• Any B2C retailer that sells online can build and manage a marketplace  

• You choose your third-party sellers and create the best environment for your customers 

• Onboarding sellers is easy, and there are thousands of brands looking to expand online 

• 86% of consumers want more choice, and they’ve fallen in love with marketplaces 

• The online marketplace model is the best way to capture the long tail, test new categories, and gain merchandising agility to offer hot new products in days.

B2B marketplaces are emerging across the globe. Now, 87% of B2B buyers claim they regularly buy through online marketplaces, making it the most widely used channel for business products and services—even among longstanding traditional channels for buying. 

B2B operators are creating full-service environments in which they can quickly onboard complementary products and services. This agile approach creates a more streamlined experience for customers who can ‘buy how they want to buy’ in any vertical.

• Marketplaces are a collaboration that drive loyalties between operators and their partners
• The most successful B2B marketplaces put their customers first when making strategic decisions
• Operators create their own product catalogues, which sellers can use to map their offerings
• Working with partners gives you access to new releases and better pricing options down the line
• You don’t have to disrupt your supply chain if you onboard your channel partners

Mirakl Pros and Cons

Pros

• The ease of integration by API, everything very well documented. The software reliability in terms of payments, orders and stocks.
• Lot of features for the marketplace operator, and for the marketplace sellers
• It is very scalable and easy to use.
• Their client success team is also incredibly helpful in sharing best practices.
• Their customer base is also impressive and very useful to learn from others.
• The ease of use and smoothness to navigate through the platform. It is very easy to set up and manage multiple stores.

Cons

• Lack of tailoring for the dashboard.
• More options for promotions.
• Seller performance tools
• Order flow
• Payments management in a PSD2 compliant environment
• Enterprise solution is expensive

Features in Mirakl Ecommerce Platform

• Lean management: Create rules that govern customer service levels and seller performance to maintain control over your marketplace and brand
• Tailor customer experience: Leverage Mirakl’s open APIs to craft your own customer experience, surfacing real-time data to create a smooth buyer journey
• Multi-vendor order management: Seamlessly manage with order splitting, notifications and a messaging module to monitor every buyer-seller interaction
• B2B pricing strategies: Close more business with bulk & unit pricing, segmented pricing, volume discounts, minimum order quantity, and quotations
• Product data quality management: Grow your marketplace product catalogs: handle large volumes of data from multiple sources and automate enrichment
• Custom catalog segmentation: Create personalized experiences with catalogs based on a specific segment, organization, or even at the buyer level
• Advanced payment solutions: Increase conversion with credit limits, payment terms, multiple credit cards, and unified invoicing with our payment partners
• Sell professional services: Complete your portfolio with value-added services. Manage providers, a catalog, and up-sell services linked to products.

5 Examples of Outstanding Mirakl Sites

• shop.in.abb.com
• afound.com
• www.carrefour.com
• kroger.com
• laposte.fr

Mirakl Payment Gateways UAE

• Limonetik
• MANGOPAY
• Stripe
• HiPay
• Webhelp Payment Services
• Worldpay

Dropshipping

• Carrefour

Reviews and Ratings 

• Usability –  7.5/10 
• Speed – 9/10 
• Features – 8/10 
• Support – 8/10 
• Pricing – 7/10
• Average – 7.9

Take a look at our comprehensive Ecommerce development guide to know more about ecommerce and other platforms.