Designing Website Like a Pro: Boost Your Conversions With These Website Design Tips!

It is indeed true that designing a website to make it not only look appealing but also incorporate the potential to drive conversions, is a difficult task, to say the least. But with a thoughtful approach, you can design the visual as well as functional aspects of your website that promise beneficial conversions.

Conversions determine the state of your business and how well it is performing. The design of your website works greatly to convince your audience to stay on your website and engage with your business. That results in improved conversions.

A powerful website design is unarguably one of the most important marketing tools that can drive sales and attract potential customers to your website. As we talk about boosting conversions through website design, here we are listing down some salient tips that you can use to boost conversions. While you’re here, join our community of 200,000 marketers who stay updated on the latest digital marketing by subscribing to our weekly newsletter!

What are Conversions?

Conversions are the percentage of people who perform a desired action on a website. It can be done by filling out a form, making a particular purchase, signing up for a service, etc.

Boosting conversions is not entirely easy for a business. You need to have a professional digital marketing agency onboard with you to help you in driving more refined traffic to your website that has the potential to convert.

How You Can Boost Conversions?

There are many ways that you can use to boost your conversions. From having a powerful online presence to sending promotional emails and messages, businesses can avail of any available means to convert their target audience into profitable customers.

Following are some of the notable website design tips that you can use to ensure that your business will enjoy increased conversions.

1. Optimize your Website for Speed

Website speed matters a lot when it comes to design. Many businesses make the amateur mistake of cluttering their website with too much content and options that they end up with a slow and poor-performing website.

When your target audience visits your website, you only have approximately 1.65 seconds to engage your visitor to your website. Keeping this in mind, it is salient that you think about optimizing your website so it loads faster and effortlessly.

When your website loads in a matter of seconds, your target audience would be more likely to engage with your business and reach out. This way, you have more potential to boost conversions for your business and gain more sales and clients.

2. Choose Attractive Color Schemes

There is a significant role that colors play in human psychology. Some colors evoke positive emotions while others can negatively impact us mentally. Your website design is the absolute window to your website. It gives an inside look at your business.

Using colors that are positive and relatable to your business can portray your business effectively to your target audience. The right color schemes and palette will convince your online visitors to not only stay on your website more but also reach out to your business because of their satisfactory online experience.

Carefully study your business and select the color schemes that you want your business to invoke in your target audience. By doing this, you are paving the way for them to take a particular action.

3. Use Negative Space

White space or negative space is the empty area between and around subjects or content on a website. The core purpose of using negative space is to immediately draw the eyes of the viewers to the important subject and content on the website.

Negative space makes it easier for the viewer to focus on important things and their time is spent on the website. This is a great website design that effectively declutters the website to direct visitors to call-to-action buttons or any other informative content.

This works to ensure that your website is optimized to gain visitors that have the potential to convert into paying clients. By using negative space, you can significantly increase the chances of your website having profitable conversions.

4. Work on Mobile Responsiveness

In the hustle and bustle of the world today, it is highly recommended that your website should be mobile-responsive to enjoy more online traffic. Even if your website works well on desktops or tablets, there is still a need for your website to perform identically on mobile devices.

People today are practically glued to their mobile devices. They spend most of their time browsing through tons of media daily. By making your website mobile responsive, you can reach them where they are present most and can considerably improve the chances of boosting your conversions.

Furthermore, when your website is mobile-responsive, it overall provides a great experience to your users that can encourage them to engage with your business.

5. Use High-Quality Media

Using images, gifs, and videos that are great in quality on your website will provide a remarkable user experience. Your visitors will be highly discouraged and disappointed if they find low-quality images and multimedia content on your website.

Displaying high-quality images will not only convince your visitors to spend more time on your website but also to reach out to your business. For this, use original and relevant images on your website instead of generic stock images.

Your target audience will be turned off by stock images and they will be unable to relate to your business. This will result in decreased conversions for the business. But if you choose to use real and high-quality images, you have a higher chance of boosting your conversions.

Additional Website Conversion Tips

While the above-mentioned are some of the most important conversion tips that you can use for your website, we are mentioning some additional tips that will help your business in driving lucrative conversions.

• Optimize your Website Forms

Your website forms should be concise and simple that does not need too much information. When you incorporate forms on your website, ensure your visitors can easily understand them and follow the instructions.

Additionally, use browser autofill to pre-populate fields that the user has already entered before. Mobile responsiveness for website forms is also very important. Make sure that you provide real-time validation to your users if they input any incorrect or incomplete information.

You can also use a progress bar to show the progress of the completed form of a user. Also, test the forms regularly and use analytics to identify areas for improvement. This way, you can eliminate any faults and can optimize your forms for improved conversions.

• Include Testimonials

Honest reviews and testimonials are a great way to showcase the credibility of your business on your website. By using real testimonials, you can build a trustworthy reputation for your business in the minds of your target audience.

Try to use real names and photos in your testimonials. Avoid making generic testimonials and instead use very specific details that can give a clear understanding of your business to your potential customers.

In addition to this, video testimonials are quite effective and can form a great relationship between your business and your target audience. Place testimonials at a very prominent place on your website so that your visitors can easily see them.

Final Word

Designing a website to ensure profitable conversions involves a great user experience that can encourage them to conduct business with you. The aforementioned are some of the tried and tested tips by many businesses that can help your business with improved conversions.

You just need to warrant that you take the aid of a professional and skilled digital marketing agency that can help your business in gaining more prominence and success online.