Case Study
Capital Health Screening
Capital Health Screening Centre offers efficient streamlined medical screenings for individuals and companies in the United Arab Emirates. They needed to increase their online visibility and attract individuals or businesses looking for health screening services, particularly in a competitive market where medical facilities offer similar services. They reached out to Digital Gravity to come up with an effective PPC (pay Per Click) marketing strategy which could help them create a precise PPC strategy, helping them reach individuals or businesses looking for health screening services.
Capital Health Screening is a renowned and experienced screening centre that specializes in visa screening, occupational health assessments, vaccinations and other high-quality screenings. Majority of online experiences begin with a simple search in the search engine, and Digital Gravity developed an effective PPC campaign for Capital Health Screening to expand its digital footprint in the healthcare services.
- Industry Healthcare Services
- Technologies PPC
- Launched 2024
- Country UAE
About The Project
Your Dedicated Health Screening Provider In UAE
Capital Health Screening offers efficient streamlined medical screenings for individuals and companies across the UAE for residency visas, occupational health certificates, and eligibility for pension and benefits.
Overview
Capital Health Screening Centre is committed to innovation of essential services while maintaining standard government prices, and has introduced facilities such as appointment booking to avoid queues, a live chat function on its website, SMS appointment reminders, and online report tracking. But their PPC marketing lacked targeted strategies of a leading healthcare service provider which could maximize its online visibility. They reached out Digital Gravity and wanted them to create a precise PPC campaign which consisted of focusing on precise audience targeting, ad relevance and cost effectiveness. Digital Gravity developed this PPC advertising campaign which made Capital Health Screening Centre more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Capital Health Screening Centre’s PPC Strategy?
Precise Audience Targeting
Capital Health Screening needed to ensure that ads were shown to the most relevant audience to optimize engagement and Digital Gravity identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Digital Gravity focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
For Capital Health Screening, it was crucial that ads resonated with potential customers. Digital Gravity refined ad copy and visuals to align with Capital Health Screening centre’s services, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Digital Gravity implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Digital Gravity developed PPC strategies which increased Capital Health Screening centre’s visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Digital Gravity’s PPC experts developed customized PPC campaigns that could control ad budgets and ensure real time performance monitoring which successfully increased Capital Health Screening centre’s awareness and drove targeted traffic to their website.
Results
Digital Gravity’s PPC strategy helped us overcome our low online visibility and reach both corporate clients and individual customers seeking health screening services. Their expertise made a significant impact, and we’ve seen a measurable increase in engagement and inquiries.
- Saud Al-Mansoori
- Marketing Director | Capital Health Screening Centre