Case Study
Fajr Interiors
Fajr Interiors is one of the leading interior design agency with a legacy for its expertise in architecture, interior design and renovations. Fajar Interiors wanted to strengthen its brand equity as well as increase its brand awareness on social media. They reached out to Digital Gravity to come up with an effective PPC (pay Per Click) marketing strategy which could help them create a precise PPC strategy, helping them reach a much wider audience and rightfully positioned them as a leading player in interior design.
Fajar Interiors is a leading name in UAE’s interior design & architecture industry which enables its clients to find their unique identity by designing luxurious spaces. With 93% of online experiences beginning with a search engine, Digital Gravity developed an effective PPC campaign for Fajr Interiors to expand its digital footprint.
- Industry Interior Design
- Technologies PPC
- Launched 2024
- Country UAE
About The Project
Transforming Spaces To Perfection
Fajar Interiors has established itself as a trusted name in architecture and interior design, with a range of high-quality projects and virtual tours showcasing completed designs. Known for creative solutions and consistent quality, Fajar Interiors has achieved multiple industry milestones, including a portfolio of prestigious clients and expanding its services across residential and commercial sectors in the region.
Overview
Fajar Interiors had a website but their PPC marketing lacked targeted strategies of a leading brand based in Dubai which could maximize its online visibility. They reached out Digital Gravity and wanted them to create a precise PPC campaign which packed a power punch of focusing on precise audience targeting, ad relevance and cost effectiveness. Digital Gravity developed this PPC advertising campaign which made Fajar Interiors more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Fajar Interiors’ PPC Strategy?
Precise Audience Targeting
Fajar Interiors needed to ensure that ads were shown to the most relevant audience to optimize engagement and Digital Gravity identified and targeted the key demographics that would benefit the most from Fajar’s services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Digital Gravity focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad spend’s effectiveness.
Increasing Ad Relevance
For Fajar Interiors, it was crucial that ads resonated with potential customers. Digital Gravity refined ad copy and visuals to align with Fajar Interiors’ brand and message, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Digital Gravity implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Digital Gravity developed PPC strategies which increased Fajar Interiors' visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Extensive research allowed the team to develop customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased Fajar Interiors’ brand awareness and driving targeted traffic to their website.
Results
Digital Gravity's PPC strategy brought immediate visibility and measurable results. The ability to target specific audiences while tracking every aspect of the campaign has been invaluable. We quickly reached our target audience, thanks to the effective management of our marketing spend.
- Saud Al-Riyadh
- Marketing Director | Fajar Interiors