Case Study
Repair-Plus
Repair-Plus is a leading name in the home maintenance industry and offers range of services including A/C repair, home renovation, carpentry, electrical work and plumbing. They deal in AC issues swiftly and efficiently, having HVAC technicians on their payroll. Repair-Plus wanted to strengthen its brand equity as well as increase its brand awareness on social media. They reached out to Digital Gravity to come up with an effective PPC (pay Per Click) marketing strategy which could help them create a precise PPC strategy, helping them reach a much wider audience and rightfully positioned them as a leading name in the home maintenance industry.
Repair-Plus is a leading name in the home maintenance industry and offers range of services including A/C repair, home renovation, carpentry, electrical work and plumbing. Research tells us that the majority of online experiences beginning with a search engine, Digital Gravity developed an effective PPC campaign for Repair-Plus to expand its digital footprint.
- Industry Maintenance Services
- Technologies PPC
- Launched 2024
- Country UAE
About The Project
Dubai’s Leading On-Call Services
Repair Plus is a multicultural company that values diversity, quality and originality. Their philosophy has been ‘green’ since day one. They believe it’s their social responsibility to foster practical green methods in their clients’ daily lives. They have been awarded the Best Home Maintenance Company in Dubai for two consecutive years.
Overview
Repair-Plus had a website but their PPC marketing lacked targeted strategies of a leading brand based in Dubai which could maximize its online visibility. They reached out Digital Gravity and wanted them to create a precise PPC campaign which packed a power punch of focusing on precise audience targeting, ad relevance and cost effectiveness. Digital Gravity developed this PPC advertising campaign which made Repair-Plus more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Repair-Plus’ PPC Strategy?
Precise Audience Targeting
Repair-Plus needed to ensure that ads were shown to the most relevant audience to optimize engagement and Digital Gravity identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Digital Gravity focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
For Repair-Plus, it was crucial that ads resonated with potential customers. Digital Gravity refined ad copy and visuals to align with Repair-Plus’ brand and message, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Digital Gravity implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Digital Gravity developed PPC strategies which increased Repair-Plus' visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Extensive research allowed the team to develop customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased Repair-Plus’ brand awareness and driving targeted traffic to their website.
Results
Digital Gravity’s social media strategy has been a game-changer for us. Their expert approach not only expanded our audience reach but also positioned Repair-Plus uniquely in a competitive market. We’re thrilled with the results!
- Ahmed Al-Mansoori
- Managing Director | Repair-Plus