Case Study
GJ Properties
GJ Properties’ real estate developments combine spectacular locations and ergonomic designs with quality construction and superb health & wellness facilities, providing a luxurious lifestyle for families who aspire for the very best. They have an extensive portfolio of completed and under-construction real estate projects and wanted to strengthen its brand equity as well as increase its brand awareness on social media. They reached out to Digital Gravity to come up with an effective PPC (pay Per Click) marketing strategy which could help them create a precise PPC strategy, helping them reach a much wider audience and rightfully positioned them as a leading name in the real estate sector.
The Ajman-based real estate developer was established in 1998. GJ Properties is one of the largest and fastest growing providers of residential, commercial, and industrial properties with over 20 years of experience. Among many of its accolades and remarkable achievements, it has been recognized as the ‘Best Real Estate Agency’ by the Arabian Property Awards 2020-21. But they had no mobile app to show for it and couldn’t connect with their audience. This is where Digital Gravity came in.
- Industry Real Estate
- Technologies PCC
- Launched 2024
- Country UAE
About The Project
Rise to a New Standard of Living
Over the last decade, GJ Properties has delivered 15 high quality real estate projects in Ajman and northern Emirates. Their vision has always been to provide their customers with exceptional living spaces. But they had no solid PPC marketing strategy which could connect them with their customers. And Digital Gravity developed a precise PPC ad campaign which helped GJ Properties massively.
Overview
As one of the elite luxury real estate developers in the UAE, GJ Properties infuses industry-leading standards in their projects, while partnering up the leading interior designers and architects. They reached out to Digital Gravity to create a precise PPC campaign which packed a power punch of focusing on precise audience targeting, ad relevance and cost effectiveness through which they could project their extensive range of completed projects so potential customers may choose which living space to opt for.
Our Challenges
What were the Challenges in Developing GJ Properties’ PPC ad strategy?
Precise Audience Targeting
GJ Properties needed to ensure that ads were shown to the most relevant audience to optimize engagement and Digital Gravity identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Digital Gravity focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
For GJ Properties, it was crucial that ads resonated with potential customers. Digital Gravity refined ad copy and visuals to align with GJ Properties’ brand and message, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Digital Gravity implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Digital Gravity came up with PPC strategies which showcased GJ Properties’ extensive range of portfolio, and increased its brand equity via online visibility. And the results speak for themselves as extensive research allowed the team to develop customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased GJ Properties’ brand awareness and driving targeted traffic to their website.
Results
Digital Gravity's PPC strategy delivered impressive results, helping us reach a broader audience and stand out in a highly competitive market. Their tailored approach and expert insights have truly elevated GJ Properties’ online presence.
- Omar Al-Fahad
- Chief Marketing Officer | GJ Properties