Case Study
Roots Heritage
Roots Heritage offers a range of property options for property buyers and investors alike and their property portal in Dubai lists emerging developments and innovative architectural marvels that have not yet been displayed in the market. They wanted to increase their online visibility and attract potential property buyers and investors through targeted digital ads and so they reached out to Digital Gravity to come up with an effective PPC (pay Per Click) marketing strategy which could generate quality leads and attract the right clientele via organic channels.
Roots Heritage is your reliable partner on your real estate buying and investment journey to guide you every step of the way with expert insights. We aim to empower buyers and investors to make clever decisions and find profitable developments. Digital Gravity developed an effective PPC campaign for Roots Heritage to expand its digital footprint amid the stiff competition in the real estate market in UAE.
- Industry Real Estate
- Technologies PCC
- Launched 2024
- Country UAE
About The Project
Gateway To A Secure Future
As one of UAE’s leading real estate portals, Roots Heritage provides exceptional consultancy services and reliable property services in Dubai to investors and buyers.
Overview
Roots Heritage is your reliable partner on your real estate buying and investment journey to guide you every step of the way with expert insights. We aim to empower buyers and investors to make clever decisions and find profitable developments. But their PPC marketing lacked targeted strategies of a top real estate services provider which could maximize its online visibility. They reached out Digital Gravity and wanted them to create a precise PPC campaign which consisted of focusing on precise audience targeting, ad relevance and cost effectiveness. Digital Gravity developed this PPC advertising campaign which made Roots Heritage more visible across search engines and garnered immediate results.
Our Challenges
What were the Challenges in Developing Roots Heritage PPC Strategy?
Precise Audience Targeting
Roots Heritage needed to ensure that ads were shown to the most relevant audience to optimize engagement and Digital Gravity identified and targeted the key demographics that would benefit the most from its services.
Budget Management
It was essential to keep costs within budget while maximizing reach and impact. That’s why Digital Gravity focused on using PPC strategies that allowed for budget control, ensuring they only paid for clicks, maximizing the ad campaign’s effectiveness.
Increasing Ad Relevance
Roots Heritage made it clear that crucial that ads resonate with potential customers. So Digital Gravity refined ad copy and visuals to align with their real estate offerings, helping capture user interest and drive conversions.
Performance Tracking
To achieve measurable success, tracking ad performance was crucial and Digital Gravity implemented advanced tracking systems to monitor keyword performance and refine campaigns in real-time, based on actionable insights.
Solutions
The Results
Digital Gravity developed PPC strategies which increased Roots Heritage’s visibility via search engines, raised its brand equity and attracted a large audience by tracking keyword performance. Digital Gravity’s PPC experts developed customized PPC campaigns that could control ad budgets and ensuring real time performance monitoring which successfully increased Roots Heritage’s awareness and driving targeted traffic to their website.
Results
Digital Gravity’s PPC strategy transformed our approach to digital advertising, delivering immediate, high-quality leads in a competitive real estate market. Their expertise in targeting affluent buyers with precision not only boosted our visibility but also connected us with clients ready to invest. Thanks to Digital Gravity, we’ve seen a notable increase in conversions and the quality of leads.
- Ahmed Al-Saeed
- Managing Director | Roots Heritage