Case Study
Global Catering
Global Catering is a leading company in the UAE in the food and beverages industry and deals with four main areas or sectors. These include restaurants; catering companies that supply and prepare food for events and functions; food retail chains; and food distribution companies that supply food to other companies. Since operation began, there has been an emphasis on the principles of quality, innovation, and customer satisfaction making Global Catering a market leader in meeting the regional multicultural palate of the UAE’s population.
Global Catering is a great dining company in the UAE through restaurant operations, catering services, retail food selling, and food distribution. When Global Catering came to us, the organization’s goal was clear – to strengthen the management team and stake a permanent place for the company in an increasingly saturated business – the food and beverage industry. They required an integrated branding service that would help them re-design their company’s image and make it clear what their restaurants offer and what services they provide in terms of restaurants, catering services, retail, and wholesale. To this end, they needed to have a set of professional marketing items and collateral that included printed menus, fliers, and a creative and eye-catching brochure.
- Industry Food Service Company
- Technologies Print Media
- Launched 2024
- Country UAE
About the client
Global Catering is amongst the recognizable catering companies in the food and beverage segment in UAE. They focus more on quality, innovation, and customer satisfaction with a clear market niche that caters to all the diverse international flavors found within the UAE. They prepare food for sale in restaurants, provide food for functions, operate fast foods, grocery stores, and other ventures, and equally, supply food to other organizations. They serve good quality food at their restaurants and also have very good services which makes them favourite spots for people in the UAE.
Overview
Global Catering tapped us to come up with an engaging manner of presenting their services in the restaurant food and catering services, retail, and wholesale segments. The concept of design that we use in our work is a combination of inspiration and materialistic rationales. In every project that we do, including a restaurant brochure, our goal is to produce aesthetically appealing products that meet or exceed the intended purpose. Even for Global Catering we carefully crafted a booklet that not only introduced their brand positioning but also their ability to plan and execution of catering services. Particular attention was given to the design work and format of the web page and all the typography, color selection, and imagery used were taken care of and looked distinguished and presentational.
Our Challenges
Challenges
Limited Design Resources
Global Catering gave Rise despite having a large market share this was limited in having to provide design solutions. This constraint combined with our limited resources at the time resulted in us having limited ability to produce effective quality and well-designed marketing material to effectively convey their brand message and unique selling proposition. One of the challenges we faced was generally always wanting to come up with designs that were on-brand, visually appealing, and favored by the targeted population.
Competitive Market Differentiation
The UAE food and beverage industry was already intensely competitive, which proved to be problematic for Global Catering. Despite the fact that the team was working with traditional print materials it was always challenging to effectively communicate their value proposition and attract the potential clients’ attention.
Maintaining Brand Consistency
A primary issue that Global Catering business encounters is the issue of standardization where the business has a broad range of services due to its diverse operational sectors. Otherwise, there would be no comprehensive design system, and the teams would have weaker guidelines and a likely higher potential for inconsistency that weakens the perception of the brand.
Creating a Memorable Brand Experience
Setting a brand in the market is important more so in today’s market to ensure the customer gets a unique experience. The traditional printed media can be generally too limited in creating a fully-fledged sensory sensation that could surprise the customers.
Solutions
Result
In dealing with Global Catering brochure design, we wanted to provide the best output irrespective of the size of the project. Our team carefully considered different ideas and finally chose the most suitable one, which the client would like. The main goal for the design of this brochure was to design an easy-on-the-eyes, attractive, and informative brochure that presents Global Catering's extensive operations and special services. The finished design amazed the client with the simplicity and sleekness of the given one.
Results
The people of Digital Gravity were able to show much creativity and strategic processing while creating a brochure for our company. It was a pleasure to work with them, as they fully grasped the concept of our brand and were able to embody it into a beautifully designed and engaging infographic. Their focus was appreciable and commitment to fine art brought the final output which was even better than what we expected. We fully endorse their services to any organization that wants to work with a proficient company to ensure the right branding strategies are developed.