Case Study
Shurooq Presentation
The Sharjah Investment and Development Authority, Shurooq, is an organization geared towards marketing investment opportunities in Sharjah. Shurooq needed a partner to design a presentation that would sell the organization to investors and stakeholders by effectively presenting its goals, accomplishments, and plans. They turned to Digital Gravity to create a beautiful and professional presentation to communicate the economic potential of Sharjah and the investment opportunities of Shurooq.
Being heavily involved in Sharjah’s economic development, Shurooq wanted to showcase its projects and activities in a way that would be more appealing to investors. As an economic development and urban planning company with a hugely diverse portfolio, Shurooq required a clean, professional, and fresh look that communicated creativity and foresight.
- Industry Government & Public Sector
- Technologies Presentation Design
- Launched 2024
- Country UAE
About the client
Showcasing Sharjah’s investment potential
Shurooq is at the forefront of stimulating the economy, and investments in Sharjah through it has actively undertaken multi-faceted projects related to tourism, property, and industrial sectors. Shurooq is popular for its unique planning capabilities and cinematic solutions that have made great input to the Economic city of Sharjah and has aligned itself with local and international investors to accomplish these objectives.
Overview
Shurooq’s objective was to make sure their projects and economic prospects within Sharjah would be easily recognizable, in a systematic, stimulating, and highly memorable way. For that, Shurooq approached Digital Gravity’s company with the request to create an elegant and eye-pleasing business proposal to relay the company’s long-term plan in critical situations including the presentation to potential investors or the board members.
Our Challenges
Challenges
Data Simplification and Clarity
The key pain points that Shurooq knew had to be mentioned in detail might look far less compelling if those bullet points were extended into long paragraphs.
Visual Engagement
Challenging the paradigm of company presentation while ensuring that the audience of the website remains engaged with Shurooq’s values and goals.
Effective Storytelling
Striking a perfect correlation between the business aspect of the paper and the narrative aspect appealing to investors and the government.
Content Structuring
One of the projects was to collect a large amount of information regarding Shurooq and its numerous projects and ideas and put them into a clear and persuasive story.
Solutions
The Results
The skillful presentation by Digital Gravity enabled Shurooq to get what it sought since it was able to make stakeholders and prospective investors listen to and follow its progress from the visual display of the strength that lies within the data outputs. The well-groomed and professionally organized demeanor of Shurooq already upgraded the company’s branding and clearly expressed its goals even in critical conditions.
Results
I have found it valuable to work with the team at Digital Gravity to turn ideas into a map that engages and effectively conveys the purpose of the organization. Their commitment to provide quality work and make complicated data easier to consume by presenting it in information graphics was greatly appreciated by our stakeholders.
- Ahmed Al-Mahmoud
- Director of Communications at Sharjah Investment & Development Authority (Shurooq)