Case Study
Kamdar Builders
Kamdar Builders is a leading real estate development company in Pakistan striving to deliver an unparalleled living and working environment. They have embraced effective quality, innovation, and unparalleled customer satisfaction and consequently have developed a splendid reputation for handling quality projects within the residential, commercial, and industrial sectors.
Real estate and development firm Kamdar Builders reached out to Digital Gravity to improve the production of professional print media in Pakistan. They required some flyers and posters that can help with uniquely promoting their brand. They aimed to establish a clear brand statement, present their portfolio of expensive projects, and attract interest among potential customers.
- Industry Real Estate
- Technologies Print Media
- Launched 2024
- Country UAE
About the client
Transforming space into perfection
Kamdar Builders is a real estate and development Company that has established itself as a leading Company in providing functional and pleasing space solutions. In a professional manner, and with professionalism they use creativity to assist in the development of projects ranging from homes, offices, and factories among others. Their knowledge of design, the construction process, and project delivery guarantees every project to be completed on time and to the satisfaction of the clients.
Overview
Kamdar Builders, a leading real estate and development enterprise from Pakistan, by working for them we were asked to design a company profile in the form of a brochure for them. The purpose was to create an easier and better way for the company to communicate its competitive advantage, introduce and promote a complex portfolio of projects, as well as solidify the brand. Irrespective of the challenge we scheduled a briefing to understand the overall idea for the promotion of their brand and started working on selecting the color palette, selecting fonts as well as designing. Our creative professionals designed an effective brochure that was compelling to promote the Kamdar Builders brand.
Our Challenges
Challenges
Communicating their unique value
One of the main challenges we faced while working for Kamdar Builders was to design a layout that would persuade people towards the value offered by them. The brand story of Kamdar Builders is composed of strong elements and the essence of this narrative, therefore, was in how this was distorted into an appropriate visual framework that would speak to the target demographic. Their tangible image had to be as brief as uncompromising: we had to translate their values, creativity, quality, and, most importantly, their dedication into an easily memorable catchphrase that would compel people towards them.
Managing the Complication of Print Production
Print production is a very sensitive area in that the process involves many parameters. The process of paper stock selection, to the color calibration, it is all at play with unparalleled precision. To satisfy Kamdar Builders’ standard and brand image while meeting the deadline and the budget for the project has been challenging.
Being aware of New Trends in Design
There are always new approaches to the design. To design a truly impressive piece we had to combine the best of what can be referred to as classics and modern trends. Special attention was paid to the experiment with sublime luxury and high-tech formalism to achieve moderate progress that will not outdate the brochure in a couple of years.
Highlighting Unique Dining Experiences
In addition to luxury, the website needed to convey the exclusivity of dining at Atmosphere. Showcasing the restaurant’s bespoke culinary offerings and unique dining packages required a refined approach to content that would appeal to discerning guests.
Solutions
Result
To ensure that Kamdar Builders’ value proposition was well communicated and their work sample impressive, we designed a simple yet professional-looking brochure. By presenting the company’s major works, it was possible to prove it to be a worthy and experienced participant in the real estate market. The final product therefore not only had the aesthetic appeal but had a lot of practical benefits, where the multimedia presentation gave a clear and concise overview of Kamdar Builder’s portfolio.
Results
It was such a pleasure to work with Digital Gravity. They seemed to grasp our goals and created the most beautiful brochure for us. Not only did it look good, but it worked to project the right overall image for our brand. We were particularly pleased with elements of professional qualities of the ordered work and with time management. We strongly suggest the services of Digital Gravity for all businesses interested in enhancing their brand through printed media.