Case Study
Masdar.ae
Based in UAE, Masdar.ae is a pioneer in clean energy and sustainable real estate solutions worldwide. As the organization manages multiple projects and platforms, its SEO needs were massive.
Digital Gravity helped Masdar. ae optimize their website for SEO, which helped them stand out from their competitors in clean energy industry.
- Industry Clean energy sector
- Technologies Energy transition
- Launched 2006
- Country UAE
About the Client
A Fastest Growing Renewable Energy Company
Masdar. ae is advancing to the clean energy sector and is a key enabler of the UAE’s vision as a global leader in sustainability and climate action. Masdar has developed projects in more than 40 countries across six continents and has invested, or committed to invest, in worldwide projects with a combined value of more than US$30 billion.
Overview
Digital Gravity assisted Masdar in enhancing its SERP visibility and its presence in the clean energy sector. Masdar wanted to showcase its work in over 40 countries and its investment of more than US$30 billion. Digital Gravity used different methods to ensure that more people could find Masdar online, such as using the right words, improving its website, creating good content, and getting other websites to link to their own. This helped more people find Masdar online and see it as a leader in clean energy.
Our Challenges
Challenges We Faced While Catering Musdar. Ae
Low Visibility for Non-Branded Keywords
Our SEO experts noticed that some important non-branded keywords have low visibility. These keywords are actually limiting the reach of potential clients seeking information about their clean energy project and environment-friendly steps.
Technical SEO Audit
At Digital Gravity, our comprehensive technical SEO audit revealed that there are a few issues available on their website, affecting its responsiveness and loading time. Ultimately, their site was struggling at SERPs.
Creating a Year-Long SEO Plan:
Developing a year-long SEO plan was crucial to consistently generate organic traffic for Masdar, ensuring sustained growth and visibility in a competitive clean energy market while aligning with its strategic goals.
Revise Link-Building Strategy
We helped them with an updated link-building strategy to improve their site and domain authority. With high-quality backlinks from a reputable name in the industry – Masdar improves its organic traffic and search engine performance.
SEO Strategy
We Delivered
We build a long-term SEO plan for the client’s online presence. The plan included on-site and off-site optimization and improved technical aspects using SEO best practices. Their case also especially needed improved visibility for non-branded keywords, which we acknowledged using our tried and tested SEO content development tactics.
Results
It was a great pleasure to work with Digital Gravity for SEO services. We loved the collaboration, dedication, and work execution of their SEO team. Their work expertise, transparent collaboration, and results made our partnership a true one.