Case Study
Capital Health
Capital Health Screening Centre offers medical screening services for residency visas and occupational health certificates to individuals and companies in various cities of the UAE including Dubai and Abu Dhabi.
Digital Gravity assisted Capital Health with optimizing its website for SEO, which helped it stand out from its competitors in the healthcare sector.
- Industry Healthcare
- Technologies Healthcare
- Launched 2006
- Country UAE
About the Client
Providing Progressive, and Quality Patient Care
Capital Health is the top place for good healthcare in our area. We have good doctors, nurses, and staff, and we use the latest technology. We have two hospitals (our main one in Trenton and another one in Hopewell), as well as a clinic in Hamilton and many other doctor's offices in the area. Capital Health is a very good healthcare system that has been approved by DNV GL - Healthcare.
Overview
Our team of SEO experts kicked off the SEO campaign with a detailed technical audit, which identified site speed issues, messy URL structure, and poor mobile experience and navigation. We optimized the services page for excellent UX to boost conversions. Our web development team worked in collaboration with SEO professionals to resolve technical website issues. Our client also sought support from our content marketing department to produce compelling guest posts for building high-quality backlinks.
Our Challenges
Challenges We Faced While Catering Capital Health SEO
Low Web Traffic
Despite being a prominent name in the local healthcare industry, the CHSC got only a few online appointments through the website. The few online appointments highlighted the insufficient UI/UX of the website.
Google's Page Speed Guidelines
Google only favors the website to rank – those meeting its guidelines. The website failed to meet Google's page speed guidelines, so this issue had to be addressed as soon as possible, as it was negatively impacting the website’s performance.
Optimizing Metadata
Well-optimized metadata is one of the most crucial factors in ranking in SERPs - as it helps search engines and users to understand your site. We found that the metadata was either missing or improperly optimized throughout the website.
Ranking for High-Volume Keywords
Our client wanted CHSC’s website to appear on the top of Google against 30+ high-volume keywords related to their services. Competing with already top-ranking businesses was particularly challenging in the saturated healthcare market, both globally and within the UAE.
SEO Strategy
We Delivered
Our team crafted original and engaging content to attract quality traffic and used relevant search terms throughout Capital Health’s website content and meta descriptions. To minimize bounce rate and enhance user experience, we notified the client’s developers about the loading speed and responsiveness issues. Our SEOs employ outbound and internal links, schema markup, and other technical SEO methods to improve the site’s visibility in search engines. Also, we claimed and optimized the client’s Google My Business listing to improve rankings in local searches.
Results
We really enjoyed working with Digital Gravity on our SEO services. They worked all the time with transparent collaboration, allowing us to trust their skills and expertise. We highly recommend them for SEO services, as they helped us to rank in Top SERPs.