Case Study
Aura Curtains
Aura Curtains is a leading brand in the UAE as the supplier of curtains and sofa fabrics. They wanted to overhaul their existing website strategy and approached Digital Gravity which offered its exceptional Search Engine Optimization (SEO) strategy and helped drive organic traffic by ranking the Aura Curtains website higher in the search results.
As Dubai’s largest supplier of curtains and sofa fabrics, Aura Curtains wanted to drive more traffic to their website to connect with their customers. But their website didn’t rank higher in the search results, leading to a disconnect with new potential customers.
- Industry Wholesale Furniture and Home Furnishings
- Technologies SEO
- Launched 2024
- Country UAE
About The Project
UAE’s Reliable Spot for Curtains & Sofa Upholstery
As Dubai’s leading curtains and sofa fabric company, Aura Curtains’ mission is to foster a touch of vibrancy and personality into its customers’ commercial, residential and mixed-use projects. But without a fully-functioning website and a lack of organic traffic, they weren’t able to increase their sales and conversions.
Overview
Aura Curtains approached Digital Gravity and asked their advice to drive their sales. Digital Gravity improved their SEO strategy, which led to Aura Curtains’ website ranking higher in the search results, leading to organic traffic as well as higher sales and conversions.
Our Challenges
What were the Challenges in Developing Aura Curtains’ Website?
Low Organic Visibility
Digital Gravity’s SEO experts conducted multiple rounds of rigorous research and came to a conclusion that Aura Curtains struggled with low visibility on search engines, which affected its ability to reach potential customers and reduce organic traffic.
Competitive Market Positioning
Dubai’s crowded home décor industry made it a massive challenge for Digital Gravity’s SEO experts to position Aura Curtains as a top choice, especially among well-established competitors
Keyword Optimization
Selecting and implementing the right keywords to drive targeted traffic required a focused, data-driven approach by our SEO team to capture relevant search queries effectively, leading to higher search engine ranking
Enhancing Conversion Rates
Aura Curtains brief Digital Gravity’s SEO team that improving the conversion rate was essential, as high bounce rates hindered Aura Curtains from converting visitors into customers effectively.
Solutions
The Results
Digital Gravity’s SEO strategy for Aura Curtains increased the flow of organic traffic, improved their search rankings massively and solidified its position as Dubai's leading curtains and upholstery company. Our SEO team’s research resulted in a tailored SEO strategy that increased sales, increased conversion rates and communicated Aura’s extensive range of products to a broader audience, making Aura Curtains more accessible online.