Case Study
GJ Properties
GJ Real Estate is a real estate and property development company in Ajman with a focus on sustainability and quality construction.
Digital Gravity assisted Capital Health with optimizing its website for SEO, which helped it stand out from its competitors in the healthcare sector.
- Industry Real Estate
- Technologies Quality Construction
- Launched 2014
- Country UAE
About the Client
Delivering Quality Construction Projects on Time
GJ properties make really nice homes in great places. They build homes that are easy to live in and take care of, and they make sure they have good facilities for staying healthy and feeling good. They have a lot of homes that are already built or being built, so you can probably find the perfect home for you there.
Overview
While working with GJ Properties, our team performed a thorough website audit to prepare SEO-optimized metadata for the website. We scheduled on-site blog posts monthly. Technical website issues found during the audit were resolved with the help of web developers. Content development, coupled with high-quality backlink generation, has significantly boosted the website's authority and rankings.
Our Challenges
Challenges We Faced While Working with GJ Properties
Targeted Keywords Failing to Rank
Their targeted keywords were not ranking on Google. Our team performed detailed keyword research and finalized the relevant keywords that are ranking with high volume and potential audience.
Website Technical Issues
GJ’s website also had several technical issues, such as slow page speed, broken links, with unorganized URLs. These issues fostered a bad impact on their User experience and SEO performance, requiring technical audits and fixes.
Result-Oriented SEO Strategy
SEO Strategy is the only way to rank in Top SERPs and attract potential audiences. We had to develop a solid, result-oriented search engine optimization strategy to facilitate rapid organic improvement.
SEO Content Optimization
Our client needed instant content support to improve the engagement rate of the existing pages. We were also tasked to plan new pages to boost the chances of getting noticed on Google against target keywords and queries.
SEO Strategy
We Delivered
We first identified all technical SEO issues on the website and informed the client about them. Afterward, we built a concrete plan for on-site and off-site optimization using real estate SEO strategies. This also involved creating new pages revolving around target keywords to boost their site’s authority. Due to enhanced organic visibility on Google, our client now gets consistent traffic and conversions without pumping money into PPC.
Results
We had a great experience with Digital Gravity for our SEO needs. They were always transparent and worked well with us, so we could trust their skills and knowledge. We highly suggest them for SEO services because they helped us rank high in search results.
- Fatima Hassan
- Manager at Atmosphere Burj Khalifa