Case Study
Founoun
Founoun is an artistic brand specializing in unique calligraphy and high-end design projects, sharing the beauty of Arabic art across social media. But they were looking for a way to promote their art to a like-minded, creative audience that values art the on a similar wavelength. To tackle poor engagement and the challenge of reaching a targeted audience through traditional marketing, Founoun collaborated with Digital Gravity, who developed a social media strategy just for their brand.
Founoun proudly unveils the beauty of Islamic art, one masterpiece at a time with an artistic fusion of heritage and modern elegance. They wanted to deepen its connection with their audience but lacked a targeted strategy which could increase their social media presence and had to reached out to Digital Gravity for expert advice.
- Industry Art
- Technologies SMM
- Launched 2024
- Country UAE
About The Project
Unveiling the beauty of Islamic art
With years of dedication to Arabic calligraphy and design, Founoun has built a reputation in the art world. They command a significant online following, with hundreds of unique pieces showcased on their Instagram and Facebook pages. They’ve amassed a following from those passionate about Arabic art and have completed numerous high-profile projects.
Overview
Without a strategically-sound social media plan, Founoun struggled to expand its reach and develop a connection with an audience that values creative and high-end art. When they sounded out Digital Gravity, our social media experts identified this gap and stepped in to create a very targeted social media strategy that focused on building meaningful engagement and effectively presenting Founoun’s work to a targeted audience of art and design enthusiasts.
Our Challenges
What were the Challenges in Developing Founoun’s SMM Strategy?
Targeting the Right Audience
Founoun’s challenge was connecting with individuals interested in unique, artistic calligraphy. Digital Gravity crafted content to attract art enthusiasts.
Increasing Organic Engagement
Low organic engagement meant Founoun’s posts didn’t reach as far as possible. The strategy focused on increasing organic interactions.
Competition from Larger Brands
Founoun needed to stand out against larger brands in the art and design space. Digital Gravity emphasized showcasing Founoun’s unique art pieces.
Showcasing Artistic Value
Translating Founoun’s artistic essence to social media was challenging. But Digital Gravity’s team helped convey the brand’s value with high-quality visuals and engaging captions.
Solutions
The Results
This artistic collaboration helped Founoun’s digital media strategy greatly, leading to an increased brand visibility, organic engagement, enhanced content reach, improved follower quality, niche audience growth and meaningful connections with potential clients. Through targeted research and audience insights, Digital Gravity ensured the social media plan aligned with Founoun’s goals and brand ethos.
Results
Thanks to Digital Gravity's exceptional social media strategy, we can now effectively promote our artistic projects to a targeted audience. Their strategy helped us cultivate organic engagement and connect with individuals who appreciate high-end, creative work, transforming how we reach our community.
- Omar Al-Farsi
- Marketing Director | Founoun