Case Study
Pharma Health
Pharma Health is UAE’s leading pharmaceutical and cosmeceutical company and is committed to producing high-quality pharmaceutical products. It specializes in dermatology, offers a wide range of therapeutic solutions and is rapidly expanding into cosmetology both locally and internationally. But here’s the problem: Pharma Health was struggling to create meaningful content that engages users and complies with health-related regulations on social media platforms.
Pharma Health develops world-class medicines based on cutting-edge dermatological research, promoting self-care and self-love. They aim to be recognized as UAE’s top pharmaceutical firm pioneering innovation in healthcare and beauty products. They sought Digital Gravity’s help as they needed to raise awareness of health products and services while educating their audience on health and wellness.
- Industry Retail
- Technologies SMM
- Launched 2024
- Country UAE
About The Project
Exploring Skincare, Beauty & Personal Care Products
Pharma Health provides the most effective beauty & healthcare products while minimizing the side effects and has plans to provide the world's largest range that covers all genders & age groups.
Overview
Pharma Health was established in 2005. They had a website but were struggling to create meaningful content that engages users and complies with health-related regulations on social media. They reached out Digital Gravity and wanted them to create a social media campaign which could raise awareness of health products and services while educating their audience on health and wellness.
Our Challenges
What were the Challenges in Developing Pharma Health’s SMM Strategy?
Engagement Strategy Development
A massive challenge was to creating content that would resonate with Pharma Health audience, emphasizing interaction and community building.
Visual Appeal
Developing visually compelling posts that reflect Pharma Health’s aesthetic while catching the eye in crowded social feeds was one of the major challenges
Audience Targeting
Another challenge was to identify and target the right audience segments to ensure posts reached potential clients effectively.
Conversion Optimization
Digital Gravity created a direct path for followers to explore Pharma Health’s new range of beauty and healthcare products, increasing conversion rates from social media platforms.
Solutions
The Results
Digital Gravity’s social media strategy helped Pharma Health achieve an increase in audience engagement, strengthen brand loyalty, increased conversion rates, created a consistent visual appeal, improved targeting and a growing online community that fosters trust.
Results
Digital Gravity’s social media strategy has been invaluable for Pharma Health. Their approach not only raised awareness of our health products and services but also engaged our audience with educational, compliant content. We’ve seen a tremendous boost in engagement and trust across our platforms, and it’s been rewarding to witness our brand make a meaningful impact.
- Ahmed Al-Mansouri
- Head of Marketing | Pharma Health