Case Study
Universal Trading Company
Universal Trading Company is a supplier of top-notch home appliances in the UAE. It was founded in 1973 and has been providing many world-leading products to the market. This company has gained a top position in projects related to engineering, contracting, and sponsorship. It has exclusive outlets in Abu Dhabi, Dubai, and Al Ain.
Digital Gravity was asked to develop a fast-loading and attractive website for Universal Trading Company. They had requested for a sleek and modern website so that they could attract more viewers.
- Industry Business and Finance
- Technologies Website Development
- Launched 1973
- Country UAE
About the Client
Main Supplier of Premium Home Appliances
Universal Trading Company was founded in 1973 in UAE and has earned itself a big name in the trading industry. They operate by supplying and marketing leading European brands such as AEG, Deutz, Elba, Nolte German Made Kitchens Wardrobes & Express Kitchens & Wardrobes, Nardi, Ignis, and Turbo Air. It has 3 different branches across the UAE in Abu Dhabi, Dubai, and Al Ain.
Our Services for UNIVERSAL TRADING COMPANY
Digital Gravity’s web development team was given the task of developing a sleek and user-friendly website for Universal Trading Company. Their requirement was to make the website responsive and easy to use so that their potential audience would enjoy their experience on the website. We studied the changing industry patterns to develop a better and more accurate site for Universal Trading Company. It was a bit of a challenge to come up with the perfect design for the website that would align with the brand image and goals of Universal Trading Company.
Our Challenges
Challenges We Overcame
Attractive Layout
Universal Trading Company asked Digital Gravity to develop a visually appealing website for their business. So, our designers worked hard to create a design according to their preferences and expectations.
Security Concerns
We were told to build a foolproof security system for Universal Trading Company’s website to ensure that there were no cyber threats. Our skilled cybersecurity team made sure that the defense system was free of any loopholes.
Responsiveness
It wasn’t very easy to build a responsive web design for Universal Trading Company because they had quite a number of images. So, our developers made an adjustable design without compromising on the quality of images.
Seamless Shopping
Universal Trading Company also provides the feature of shopping appliances online. Our developers made sure that the shopping process was streamlined and easy so that the customers could buy their favorite kitchen appliances effortlessly.
The Result
What We Delivered
Universal Trading Company had reached out to Digital Gravity for a web development project. Our web developers quickly responded to the call and set to work. We were asked to develop a fully functional and user-centric website so that the visitors could get a maximized user experience. Our designers walked the extra mile to create a responsive and accessible web design for Universal Trading Company. All the pictures were carefully compressed while maintaining their quality to decrease load and increase speed of the website. We feel delighted that they liked the site’s performance along with our services.
Results
Our experience of working with Digital Gravity has been really amazing. The whole team was so supportive and cooperative from start to end. These guys understood the guidelines very well and communicated effectively when it was needed. We are glad we made the right choice by handing over our web development project to DG. A big thanks to all the team members for this great collaboration.
