Case Study
Sephora Squad
Sephora Squad Middle East celebrates the most authentic and inspiring voices in the digital beauty online community and works with a crew of unique and unfiltered storytellers with a diverse following on social media, while having their own perspectives on beauty and cosmetics as well as interests. They wanted to launch a marketing campaign and later redesign their existing website to accurately reflect their brand’s authentic identity.
Digital Gravity was tasked with launching a marketing campaign for Sephora Squad and later on redesign their existing website to reflecting their brand values.
- Industry Beauty Cosmetic
- Technologies Mobile, Frontend
- Launched 2023
- Country UAE
About The Project
A Community of Beauty Content Creators
After successfully launching Sephora Squad’s marketing campaign, the main challenge was to redesign its existing website to a much more user-friendly interface while reflecting their brand values – emboldened, inspiring, strength, community, acceptance and uniqueness.
Overview
As a leading name in the beauty cosmetics category, it was only fitting that Sephora Squad only wanted to work with a top digital marketing agency which could enhance their project goals. Enter Digital Gravity, UAE’s game-changing and most innovative digital marketing company. Sephora Squad initially reached out to Digital Gravity to develop and launch a marketing campaign for them. But having worked closely with Digital Gravity on the marketing campaign, Sephora Squad decided to award us with redesigning their existing website to accurately reflect their brand’s authentic identity.
Our Challenges
What were the Challenges in Developing BurJuman Mall’s Website?
Improve Web Design
Maintaining a perfect balance of visual aesthetic and a functional web design was a massive challenge while developing Sephora Squad’s website.
Improved UX
One of the key challenges while developing the website was to improve the user experience by improving on the existing user interface.
Reflecting Brand Identity
Keeping Sephora Squad’s brand values in mind, Digital Gravity was entrusted to reflect them via a catchy and responsive web design.
Marketing Campaign
Developing and designing a full-fledged marketing campaign and then integrating it in the website was a challenging task.
Solutions
The Results
Joining hands with Digital Gravity proved to be a game-changer for Sephora Squad Middle East as they received many applications while searching candidates for their beauty influencers program. The theme of inclusivity, disruption and being unique on their website aligned with Sephora Squad’s brand values and hit a chord with their followers, resulting in success.
Results
Working with Digital Gravity has been an amazing experience. They developed a fantastic marketing campaign and redesigned our website, all while staying true to Sephora Squad's brand values. Their creativity and professionalism exceeded our expectations.
- Fahad Al-Farhan
- Marketing Director | Sephora Squad Middle East
