Case Study
Masdar
The clean energy assignment is under Masdar and has the responsibility of ensuring the UAE is among the most sustainable countries in the world. They have already traveled far, with programs that spread across six continents and providing millions with energy for homes and offices.
Masdar approached Digital Gravity to get a website for their organization. They wanted an informative and user-friendly website that could efficiently convey their message to their target audience.
- Industry Energy sector
- Technologies Website design, development
- Launched 2024
- Country UAE
About The Project
Save Energy Smartly
Masdar is a global renewable energy market player and the UAE takes a leadership role in the clean energy revolution. They have been commended for their creativity in the development of solar, wind energy, and battery technology as well as energy from waste. They have demonstrated over and again that clean energy is not just a noble idea but it’s smart business and tool for the future.
Overview
Digital Gravity was given the task of developing a fully functional and attractive website for Masdar so that they can spread their message about creating a better and healthier environment. Our developers were asked to create a modern yet easy-to-use layout so the visitors would not have any problem navigating to their desired webpage. We tried our best to capture and present Masdar’s ideology in a digital way.
Our Challenges
Challenges We Faced
Authentic Appearance
One of the primary difficulties we encountered was searching for and producing intersecting biases of high aesthetic quality while informing the target audience about the Importance of the clean energy sector without falling into the clichéd tropes.
Translating Complex Concepts
Being able to communicate the broad and complex terms and strategies of a clean energy sector through digital arts and animation was also an issue we encountered during the proposal for website development.
Data Security and Privacy
Another was to ensure that we avoided sharing any implicit information regarding the sector and also had to ensure that the constructed website was according to their policy.
Visual Storytelling
Another challenge was to design Masdar's visual language with the support of relevant visuals that would convey its mission as well as the activities undertaken.
Solutions
What We Delivered
At Digital Gravity, we understood the important work that Masdar contributes and created a website that depicted all that they stand for. Our web developers worked hard to create a brand image for Masdar. We developed a captivating and user-centric website that would clearly portray Masdar’s values and objectives. The website was made highly responsive and accessible to maximize he user experience. We are glad that they were satisfied with the web design as well as functionality.
Results
The work done by the Digital Gravity team was outstanding. They understood our ideas and the importance of our work. They made sure our mission, vision, and purpose were properly showcased. They created a website that is easy to navigate and was easy to grasp.
