Case Study
Exa Porcelain
EXA Porcelain is a leading name in the Saudi Arabian ceramic and porcelain industry. They wanted to project their collection of porcelain and ceramic tiles on a website, reflecting the company’s mission, vision and values.
Digital Gravity came up with a website that showcased EXA Porcelain’s huge range of ceramic and porcelain tiles collection, its global presence and its sustainability outreach initiatives.
- Industry Wholesale Building Materials
- Technologies Mobile, Frontend
- Launched 2023
- Country Saudi Arabia
About The Project
Saudi Arab’s Leading Porcelain Tiling Company
EXA uses the latest production technologies to support sustainability and environmental enhancement. EXA Porcelain sources raw materials from inside Saudi Arabia and provides materials for platinum LEED-certified projects.
Overview
EXA Porcelain has acquired local and international certifications in sustainability and quality standards which comprise of Floor Score certificate, Indoor Advantage Gold, IKTIVA, and Local Content Certificate. They wanted a visually appealing and well-optimized website to display their vast and unique collection of tiles.
Our Challenges
What were the Challenges in Developing a Porcelain Tiling Company’s Website?
Aesthetic & Friendly UI
Digital Gravity’s first challenge in creating EXA Porcelain’s website from scratch was to develop an interesting look and feel as well as a friendly user interface.
Showcasing Vast Tiling Range
A key challenge in producing this website was to flaunt EXA Porcelain’s wide range of tiling and ceramic products.
Visually-Captivating Design
Making sure that the website’s design is eye-catching, aesthetic, in sync with the brand values and fully responsive across all devices were key challenges to provide a positive navigation experience.
Flaunting Certifications
One of the key challenges in this project was communicating EXA Porcelain’s certifications, technical expertise and the brand’s global footprint
Inner Pages
Solutions
The Results
Our web development and web design teams at Digital Gravity conducted exhaustive research into what would make EXA Porcelain’s website interface engaging and easy on the eye. The objective was to reflect the brand as a key player in the wholesale building materials industry as it truly is. The end result was remarkable as the website also showcased EXA’s huge range of ceramic and porcelain tiles collection, its global presence, and its sustainability outreach initiatives.
Results
Working with Digital Gravity has been a great experience. Their web development team developed a modern, sleek, aesthetic and a user-friendly website that represents our brand in its fullest essence. Their attention to detail and professionalism exceeded our expectations.
- Abdullah Al-Qahtani
- Chief Marketing Officer - EXA Porcelain
